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Highlanders Partner With Coca-Cola
Deal will boost advertising, hospitality and club experiences

Victoria Highlanders News Release --

Thursday, January 3, 2013

VICTORIA, B.C. -- The Victoria Highlanders are pleased to announce a new partnership with Coca-Cola. The deal will deliver access to key assets such as advertising, hospitality and club experiences. These will support Coca-Cola's focus on building local engagement in a series of initiatives to help youth in the community participate in sport. Further details will be announced in February.

Coca-Cola continues to invest in the game at all levels and is one of the game’s biggest supporters on both a domestic and international level. Current soccer related sponsorships include Wayne Rooney, the FIFA World Cup™ and the UEFA European Championships. Coca Cola has a long standing tradition as a supporter of soccer due to its impact in community building and development.

“We are very excited about this partnership," said James van Dam, Coca Cola’s District Sales Manager. "The Highlanders continue to show leadership both on and off the pitch. The Highlanders and the United Soccer Leagues provide us a fantastic platform to connect with soccer fans who are passionate about the the club. We look forward to working with the Highlanders as they share our beliefs of creating better communities through sport. It should be a very memorable year for the club, and we are proud to be a part of it all."

Mark De Frias, Highlanders General Manager, also commented on today’s signing: “I am delighted that the Highlanders will be working with such an iconic brand. We look forward to developing this partnership over the years to promote the Highlanders up and down the Island.”

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